Iceland Foods: Life in The Freezer Cabinet

Taal: nld
Categorie: news, documentary

Iceland Foods: Life in The Freezer Cabinet Series following the fortunes of Iceland supermarkets. CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company's image and cost millions in sales. He is relaunching the business and needs a game-changing TV advert. Septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland's memorable Kerry Katona ads - is pitching against a trendy London advertising agency. Who will get the green light to go ahead with the next campaign? Meanwhile, Iceland's head of...

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 ZenderDatumTijdTitel
BBC 2 17-01-2014 03:10 - 04:10 Iceland Foods: Life in The Freezer Cabinet
BBC 2 24-01-2014 02:50 - 03:50 Iceland Foods: Life in The Freezer Cabinet